Fashion Illustrator Danny Roberts Took 133 Hours To Paint the Side of Tiffany’s New SoHo Store

Photo Courtesy of Danny Roberts
Tiffany & Co. is a name synonymous with elegance and style, so when the company began building its new store on Greene Street in SoHo, it was no surprise to us that it would come up with a way to make even its construction site look gorgeous. Enter Danny Roberts, one of four artists commissioned by Tiffany & Co. to beautify the store’s construction facade.

Danny has already collaborated with the likes of Forever21, Gwen Stefani’s Harajuku Lovers line, Dazed & Confused and Rachel Antonoff to name a few. If you haven’t seen or heard about his romantic, stylized fashion illustrations yet, you’ll be hard-pressed to miss them now!
While on the hunt for street style, I stopped by the 97 Greene Street location to view the finished painting and ended up chatting with the humble and talented Roberts about his largest work to date.

So, how did the collaboration with Tiffany’s come about?

It actually came by email. I got an email from Tiffany and Co. about a month and a half ago asking me if I was interested in being a part of the project.
How do you feel about having your work so large and publicly prominent?
It’s pretty surreal. It was a huge honor to be asked to do anything for a company like Tiffany’s, let alone something so massive and public. It was an amazing experience.
You lucked out in the weather department while creating the painting, did you have a back-up plan in case it rained?
Yes, we did. We were pretty nervous about the rain and were checking daily weather reports. The paint was permanent and water resistant, so our only back-up plan was extending our stay in New York to finish up the painting when the rain stopped. Luckily, we didn’t have to go to plan B.
How long did it take from start to finish?
I only had 33 hours of live painting time in New York. Since most of my pieces take longer than that, we decided that I would start the piece two weeks before we flew out to New York, and then scale the piece up and make a massive print and finish the piece in the 33 hours. The base painting took a little over 100 hours, and the live painting was a little less than 33 hours. So in totality, it took around 133 hours.
Is this the largest piece you’ve ever done? How large is it exactly?
Yes, by a lot. Before that, the largest painting I had done was 5ft by 6ft. This piece is 15ft by 35ft.

Did you get any comments from passers by while you were painting?

Yes, my brother and sister said people had some very nice comments. For the most part, when I’m painting, I’m pretty focused and didn’t hear much.

In terms of your typical paintings, what’s your weapon of choice?

Hmmmm… typically, I enjoy doing ink and water color mixed with pen and color pencil. Or if painting large, I love oil painting.
What are three things you can’t live or paint without?
1. A large flat brush
2. A small details brush
3. A fairly large pallet.


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